Web Site SEO

Search Engine Optimization

Search Engine Optimization is as much an intuitive “art” as it is science. Success comes to those who learn from each previous process and continually refine the craft of giving the search engines what they want.  We don’t treat SEO as a one-time marketing event. It is a process. Search engine marketing is a partnership between the web site owner and the consulting organization. It takes flexibility on both sides, as well as trust and patience.

Great things happen for companies willing to commit to a consistent approach to creating a web presence on the search engines.

The Process

No two web sites are alike – which makes it hard to generalize what we do for clients. Every relationship begins with a Market Intelligence assessment to see if we can help. If we can, a customized proposal is created which outlines our strategy.  We strongly recommend a six-month strategy, giving sufficient time to take effect.

Together, we determine the best possible search terms to target. We analyze your pages to see where content opportunities may lie, and do exhaustive research to pinpoint the search terms that people are actually typing into the search boxes every day. We also research the sites already scoring high for the list of terms we plan to target.

We then add content pages or content to existing pages, along with customized optimization designed to feed the search engines with a variety of popular terms to index.

Once the html work is done and the pages are published, we submit your website to the most popular search engines and directories.

Tracking and Reporting

About a month after the initial submissions occur, you begin to receive a series of three monthly reports that track the progress of our efforts.

Ongoing Search Engine Marketing Maintenance

It’s important to protect your initial SEO investment by continuing with a search engine marketing maintenance plan. Include, at the minimum, monthly tracking, reporting and resubmitting as necessary. More aggressive plans include the building of additional content pages, deep submitting to specialized directories, and linking campaigns.