FREE Search Assessment
Any internet marketing plan needs to start at the beginning with a current situational analysis. This provides clues into how you should proceed. Search engine visibility is the basis for a good web presence. We like to think about search engine rankings this way: The site that is in the first position has earned a 100% grade. How does your website score? Due to many challenges, perhaps your current website is only capable of attaining an 80% grade. Will that be good enough to compete, or should a new website design that allows us to reach closer to 100% be developed? This is the type of assessment that must be made before a work plan can be started.
Search Term Analysis
Until you do a search term analysis, you really don’t know what people are typing into the search engines when looking for the types of things you offer. If you don’t have the time or inclination to do this research, we can do it for you. While we usually perform this as part of a complete package, we have had several clients hire us just to do this research. You’d be surprised how often we find new targeted search terms for clients that niether of us had thought of before performing this analysis. The best public portal for gaining this intelligence is Wordtracker, who offers a free trial for their sophisticated and powerful service.
Current Search Engine Visibility
Once you have established the best search terms your site should be found under, it’s time to find out if you can be found there. Type your search terms into various search engines and scan the results pages for your site. The most coveted positions are found on the first two pages. People are patient enough for about two pages. Then they move on to another search. Many companies have us run a ranking report for them as a service which is also included in our maintenance plans post Web Presence package.
- While you are at each search portal, if you don’t find your website listed in the first 1-3 pages of results, check to see if your site is listed at all by typing your URL into the search box.
- At most portals you may also be able to see what sites link to you. Having sites link to yours extends your presence greatly.
- Finally, while at each portal, study the first ten listings found. What are they doing to become so highly rated? Who are they? What do you offer that sets you apart from them? When finished, you will have a very good idea of the challenges to be overcome in a web presence project. We do all of this research for you when preparing to optimize your site.
The Internet is your most powerful sales tool. You’ve invested significant time, sweat and dollars in a website – but do you have any idea how well it’s performing?
Is your website working as hard as it can to generate sales?
That’s the bottom line that affects your bottom line!
How would you like to know – AT ABSOLUTELY NO COST TO YOU:
- How high – or low – does Google rank your site among the millions of Internet sites?
- What search phrases are finding you – and where do you rank for that phrase?
- Exactly how many “hits” do your search phrases generate per month?
- How many visitors actually click through to your site per month?
- What would you pay if you bought that traffic using pay-per-click?
- If you’re using Google Adwords, what traffic is your per-per-click campaign generating every month?
That’s vital information you NEED to know. It’s all in your FREE Search Assessment Report.
Interested? Would you like to see a sample?