Email Marketing
Nurture relationships with prospects and customers over time with targeted email campaigns
Make your brand “top of mind” with your prospects when they are ready to buy
Email Marketing campaigns are the easiest, cheapest way to stay in touch with your prospects over time. That said, if you just send out the same email to everyone, you will lose them. You’ve got to segment your prospects into groups according to their individual interests. That’s a powerful start. But, in addition, your email communications must be carefully crafted. Where are your prospects in the sales cycle? Are they in the ‘search’ phase, looking for general information? Are they in the ‘research’ phase, ready to drill down for more specifics? Have they completed their research and are ready to ‘buy’?
It’s one thing to create awareness, provide useful information, and create a dialogue and build a relationship with someone who has indicated some level of interest in your product or service. It’s another to appear in their inbox out of the blue with your hand out for a sale. It’s about letting your audience get to know you, trust you, and have a feel for who you are. It’s vital to target your emails, groups, messages well enough so that you don’t come off as a spammer. You’re there to help them solve a problem or fulfill a need – and you’re top of mind when they’re ready to buy.
Our Email Marketing services
- Review your existing email campaign, or set up the structure for new email marketing campaigns, PLUS:
- Make sure your website feeds Email Marketing
- Engage in 2-way communication
- Focus on what the customer cares about, their search terms
- Segment communications by the prospect’s interests
- Spread communication out over time, with necessary frequency - and enough perceived value
- Feed the website with email communications content
- Offer prospects incentives to convert regularly
- Use nurture or “drip” campaigns to maintain interest
- Configure email campaigns for full automation – “Set it and forget it”